Mind Hacks is a site worth checking out. The site’s schtick is “Neuroscience and psychology tricks to find out what’s going on inside your brain.” It’s a lilttle more academic that personality, yet remains pretty readable and interesting.

Today’s talks about psychological profiling specifically in the area of arson.

Profiling usually hits the headlines when applied to murderers or sex offenders and is often used to narrow the number of suspects in a criminal investigation.

It is also used to look at ‘risk factors’ in certain sorts of criminal behaviour, to allow policy makers and community leaders to make social changes to reduce the risk of criminal behaviour in the community.

If they can profile murderers, sex offenders and arsonists, couldn’t we profile businesses and people within businesses to better target potential clients?

At the very least, it would be pretty sweet to have a forensic psychologist on staff.